Ad measurement can be challenging, which is why Mint Measure is so simple and straightforward. Real data, easy to read charts, and most importantly, actionable insights.
Two products - Spearmint and Peppermint - provide the granularity of data needed for any brand or performance campaign.
These features set us apart from other tools:
Applicable on upper or lower funnel campaigns, these analytics reveal how media is delivered across channels, providing a clear view of each channel’s contribution to the campaign reach.
You’ll be able to answer questions like these:
Granular cuts of data designed to take action in-flight and improve campaign performance. These analytics detail specific areas for improvement and allow custom comparisons across vendors and platforms.
Some key metrics include:
In-flight reporting for near real-time optimizations and improvements
Mint Measure provides frequent analysis and insights
so your campaign gets smarter and more efficient.
Measurement begins with an audit to understand the current delivery and identify the areas for improvement
White glove service, working together with clients we set optimization goals and recommend changes
In-flight optimizations are monitored and tracked; analyze the impact &
set new optimizations
No commitments and no pressure, we want to help you do great work!
We’ll help develop a measurement approach and learning
roadmap to go with any media plan.