Methodology
Powerful Analytics Starts With Quality Data
Mint’s analytics unify and deduplicate conversions to give a clear view of how marketing channels work together. Our foundation of 1st party data improves measurement quality and is privacy compliant.
Data foundation
Mint’s 1P data
Collecting 1st party data improves persistency and reliability for all clients. Data is securely stored and analyzed using privacy best practices.
Tapad identity
Using multiple identity tools gives strong coverage across device types and ad environments. Identity is verified across multiple graphs, ensuring delivery to real people.
1st party identity
Privacy compliant 1st party data hashed emails and device IDs, improve the measurement footprint. Clients’ 1st party data can be onboarded to enhance analysis. Connections include CRM platforms, offline data, and CDPs.
Proprietary data processing
Clear answers
There is no model or algorithm to train, we remove the guesswork of fractional attribution methodologies.
Deterministic analysis
We measure the ad delivery, user actions, and the most effective tactics – then analyze using our proprietary process.
In-flight optimizations
Cleaned data shows how the most recent delivery is driving results, enabling in-flight optimizations to improve performance.
No black box algorithm
Our methodology and metrics are transparent, so you can have confidence in the data.
Compound growth
The impact of learning drives long-term performance gains.
iCPM
Cost of incremental reach
iCPC
Cost of an incremental click
iCPV
Cost per incremental site visitor
ICPA
Cost per incremental conversion
It pays for Itself
We believe effective measurement should be accessible to every brand.
Need help getting started?
Our experts can develop the right measurement approach for your business to get you started. We bring the expertise so you can focus on your business.
