It’s our core belief that deterministic analysis provides a better foundation for optimizations than algorithmic or probabilistic models.
Driving increased scale/volume.
Unique reach and frequency are critical metrics
to achieve both of these performance gains.
Unique reach, optimized to the correct frequency,
is the key driver of campaign success.
Mint Measure analyzes both metrics, giving advertisers detailed
information and granular control to better
manage campaign performance.
Performance improves by identifying where unique reach
comes from and measuring the cost of unique reach.
We created some new metrics to measure and quantify the efficiency and effectiveness:
Frequency management is the companion to unique reach,
and ‘right sizing’ the ad delivery to ensures efficient ad spend.
Frequency optimizations focus on identifying:
Deliver only the required number of ads to drive conversion
Ensure tactics and channels are building cross-channel frequency
Reduce over-frequency due to siloed buys/platforms
No commitments and no pressure, we want to help you do great work!
We’ll help develop a measurement approach and learning
roadmap to go with any media plan.