How we’re different

It’s our core belief that deterministic analysis provides a better foundation for optimizations than algorithmic or probabilistic models.

We know the problems and limitations of legacy attribution methods, so we developed a deterministic approach to evaluate the contribution of each channel and platform.

These deduplicated, cross-channel analytics are otherwise only available in expensive attribution solutions.

Performance gains come in two forms

improving efficiency

Driving increased scale/volume.

Unique reach and frequency are critical metrics
to achieve both of these performance gains.

Unique Reach & Performance

Unique reach, optimized to the correct frequency,
is the key driver of campaign success.

Mint Measure analyzes both metrics, giving advertisers detailed
information and granular control to better
manage campaign performance.


Performance improves by identifying where unique reach
comes from and measuring the cost of unique reach.

Exclusive Metrics

We created some new metrics to measure and quantify the efficiency and effectiveness:

  • Exclusive Unique Reach
    • The audience not reached by
      any other vendor or platform
  • Cost of unique reach - uCPM
    • The cost to reach 1,000 unique users
  • Exclusive unique conversions
    • The conversions driven exclusively
      by a vendor or platform
  • Cost of exclusive conversions - uCPA
    • The cost to convert an exclusive audience,
      balancing conversion rate and scalability

Exclusive Metrics

EXCLUSIVE UNIQUE REACH
The audience not reached by any other vendor or platform
EXCLUSIVE UNIQUE CONVERSIONS
The conversions driven exclusively
by a vendor or platform
COST OF UNIQUE REACH - uCPM
The cost to reach 1,000 unique users
COST OF EXCLUSIVE CONVERSIONS - uCPA
The cost to convert an exclusive audience, balancing conversion rate and scalability

Show & Tell

  • Visual analytics show the results,
    not just a data dump
  • Granular data for advanced optimizations
  • Reports include observations & optimization suggestions
Learn More

Frequency management is the companion to unique reach,
and ‘right sizing’ the ad delivery to ensures efficient ad spend.

Frequency optimizations focus on identifying:

Ideal Frequency

Deliver only the required number of ads to drive conversion

Cross-Channel

Ensure tactics and channels are building  cross-channel frequency

Wasted Spend

Reduce over-frequency due to siloed buys/platforms

Need a measurement plan?

No commitments and no pressure, we want to help you do great work!

We’ll help develop a measurement approach and learning
roadmap to go with any media plan.