Do you really know if
your ad spend is efficient?

Mint Measure helps brands to understand media delivery and make effective optimizations with new-to-market analytics

Don't just know, take action

Mint Measure provides actionable analytics to reduce media waste,
understand the sales cycle, and drive increased reach.

30+ DSPs

Wherever you're buying media, we've got you covered.

85%

Our clients re-allocate up to 85% of their wasteful ad spending based on insights we provide.

$3k+ /month

Affordable measurement for advertisers of all budget sizes

SPEARMINT

Spearmint audits campaign delivery providing a holistic view of delivery across all vendors, channels, and devices.

Brand builders can identify and reach new audiences with analytics that include:

  • Deduplicated reach and frequency
  • Cost per unique reach, uCPM
  • Prospecting and retargeting audit
  • User journey

Make better media allocations with a holistic view of media delivery

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Peppermint

Peppermint is a deeper cut of analytics designed to deliver actionable insights to optimize your campaign.

E-commerce and acquisition clients will find the most value, discovering pockets of performance through:

  • Vendor overlap comparison
  • Conversion efficiency index
  • Site visit frequency before conversion
  • Conversion rate by frequency

Get more efficient and improve performance with these new-to-market analytics.

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Our core values build trust with advertisers

Unlike competing platforms, we are not incentivized
by ad sales or fee structures that hurt advertisers

Independence

HONEST ANSWERS

We are built from scratch without a vested
interest in media budgets and allocations

Transparency

CLARITY

You deserve the data to understand
your media delivery holistically

Efficiency

GAIN INSIGHTS

Actionable data informs which optimizations
will drive efficient spending

Mint Measure helps guide our ad spending for clients and gives us confidence that we will show them returns on spend.

— Julian Wan
Founder, IdentityPop.com

Mint Measure helps guide our ad spending for clients and guarantees that we will show them returns on spend.

— Julian Wan
Founder, IdentityPop.com

let's talk

Finally... affordable holistic measurement
across vendors and channels

Eliminate waste, uncover opportunity.